Recode/Decode@ Saint Y&R 🇬🇧
🏆 Cannes Bronze Lion 🏆 D&Ad InBook 🏆 6x BIMA + Grand Prix 🏆 OneShow Shortlist
Recode Decode was created to promote the Decode Exhibition, the UK's first major digital art show at V&A in 2010. With Karsten Schmidt's open-source platform, digital enthusiasts could manipulate the exhibition's visual identity, fostering engagement and creativity. Advanced coders could hack the work, spreading the message to their communities. User-generated content transcended virtual spaces, appearing on digital billboards and at the exhibition. Decode became a resounding success, winning prestigious awards including Cannes and D&AD. The platform's innovative approach democratized digital art, inviting people of all tech backgrounds to engage. This groundbreaking exhibition solidified Decode's position in the digital art landscape, captivating audiences and inspiring creativity.