Before and After
@ W/Brasil 🇧🇷
To promote the magazine we decided to dramatise its transformative effect on billboards in Brazil.
This was a 2 step campaign; in the first week we presented a series of words commonly associated to homelessness. No other clues were given. In the second week we used the magazine to cover part of those words and reveal the opposite meaning.
The aim was to highlight in a simple but powerful way the magazine’s positive effect on homeless people’s lives.
︎︎︎ Praesent at mi et arcu est
︎︎︎ Consectetur Morbi
︎︎︎ Metus dignissim nibh blandit
︎︎︎ Ut ultrices Rex