Inspire The Boot
@Wieden + Kennedy 🇬🇧
To coincide with the launch of Nike’s Elite Series World Cup boots, Wieden+Kennedy created an activation campaign that invited fans to write a message to either Wayne Rooney or Ashley Cole that would end up being stitched onto their boots, to be worn at the 2010’s tournament in South Africa.
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Fans could enter the competition on Facebook, Sky Sports or directly from online banners.
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We narrowed the entries down to a top 10 before the winners were personally chosen by each athlete and invited to present t
he boots in the Players Lounge at NikeTown London.![]()
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Fans could enter the competition on Facebook, Sky Sports or directly from online banners.
We narrowed the entries down to a top 10 before the winners were personally chosen by each athlete and invited to present t
he boots in the Players Lounge at NikeTown London.
