Do Great Things

@ Deep Focus/WCRS đŸ‡Ŧ🇧
Microsoft wanted us to work on the launch of the new generation of the Microsoft Band.

The Microsoft Band V2 is a smart watch with more functions than your usual fitness track. To dramatise its benefits, we went after people who had a lot more to tell than you would normally expect.

We followed Emily Chappell, all-round cyclist extraordinaire, former London cycle courier, turned athlete, turned professional writer.

We also told the story of Mark Vaz, a window cleaner in the course of breaking the world record for the number of marathons run in a single year.

Through their account we learned about their lives, the challenges they face on a daily basis and how MS Band was a true supporting partner in that journey.