Do Great Things
@ Deep Focus/WCRS 🇬🇧
Microsoft tasked us with launching the new generation of the Microsoft Band, a smartwatch that offers enhanced features beyond traditional fitness trackers. Our objective was to showcase the device's unique capabilities by highlighting the stories of extraordinary individuals who faced remarkable challenges. We chose to follow Emily Chappell, a former London cycle courier turned athlete and writer, and Mark Vaz, a window cleaner aiming to break the world record for marathons in a year. By showcasing their journeys and illustrating how the Microsoft Band became their reliable companion, we aimed to emphasize the product's value in overcoming daily challenges.
Insight: By capturing the inspiring stories of individuals like Emily Chappell and Mark Vaz, we can demonstrate the Microsoft Band's ability to support people in their extraordinary endeavors. Their experiences showcase the device's versatility and reliability as a true partner throughout their unique journeys.
Work and Results: Through compelling narratives, we delved into the lives of Emily Chappell and Mark Vaz, shedding light on their daily challenges and triumphs. We showcased how the Microsoft Band served as an indispensable ally, providing vital support on their extraordinary paths. By sharing their accounts, we demonstrated the powerful impact of the Microsoft Band in overcoming hurdles and achieving personal goals. The campaign successfully generated excitement around the launch, showcasing the device's advanced features and positioning it as an essential companion for individuals pushing their limits.