Labelling the Problem - Guerilla Stickers
@ age. 🇧🇷
Brazil is a country obsessed with special dates. There are more dates to celebrate saints, professions and historical occasions than there are days in the calendar (#TrueStory). This makes it extremely difficult for people to remember them.
11th October appears in the calendar as the day of people with disabilities. Instead of just talking about the date, we decided to use it as a hook to highlight some of the everyday challenges they faced: places that haven’t yet been adapted for them.
We created a series of stickers for ADD (a charity for people with mobility difficulties), each focusing on the problems people in wheelchairs face on a daily basis.
Translashwonnnn:
11/10 is the day of people physically impaired. The problem isn’t forgetting the date. The problem is forgetting to adapt this toilet.
11/10 is the day of people physically impaired. The problem isn’t forgetting the date. The problem is forgetting to put a ramp here.
11/10 is the day of people physically impaired. The problem isn’t forgetting the date. The problem is forgetting to fit a lift on this bus.
11th October appears in the calendar as the day of people with disabilities. Instead of just talking about the date, we decided to use it as a hook to highlight some of the everyday challenges they faced: places that haven’t yet been adapted for them.
We created a series of stickers for ADD (a charity for people with mobility difficulties), each focusing on the problems people in wheelchairs face on a daily basis.
Translashwonnnn:
11/10 is the day of people physically impaired. The problem isn’t forgetting the date. The problem is forgetting to adapt this toilet.
11/10 is the day of people physically impaired. The problem isn’t forgetting the date. The problem is forgetting to put a ramp here.
11/10 is the day of people physically impaired. The problem isn’t forgetting the date. The problem is forgetting to fit a lift on this bus.